Local Timaru business, Wildfire Solutions Limited has just become a registered service provider through the New Zealand Trade and Enterprise (NZTE) Capability Development Voucher Scheme. What this means for businesses within the Canterbury region, is that if they need Marketing and/or Social Media support, Wildfire can assist and their services are now up to 50% [...]

How to Measure Social Media ROI – #5 Handy Tips

by Kelly on September 11, 2012

Social media Return on Investment (ROI), is the value that you derive from social media, based on the goals of your campaign. It is important to clarify that the number of followers, fans, likes and comments are not social media campaign goals. The first question you should ask yourself then is what is the goal [...]

Is the ‘Greener Living NZ’ Network For Your Business?

December 14, 2011

Simply put, social media is a conversation, taking place online. It is a known fact that word-of-mouth (WOM) advertising is the most effective form of advertising. If your company can engage and have a relevant conversation online, you are then very effectively advertising your brand through WOM, getting results and improving your triple bottom line. [...]

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Top Tips for Promoting Your Business on YouTube

September 30, 2011

We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. Some of the most popular videos on YouTube have more views than Oprah’s show. If you are not promoting your business on YouTube yet, what are you waiting for? Create Your Own Channel Creating a channel for your brand on YouTube [...]

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Google Plus – A Threat to Facebook?

August 9, 2011

… And in comes another social network, just like the other one? Lets have a look and you can see for yourself if Google Plus has the potential to take over Facebook.  Facebook, has over 750 million active users worldwide, including nearly 2 million of those active users in New Zealand; so if Google Plus [...]

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How to Waste a Lot of Time on LinkedIn

June 13, 2011

LinkedIn is a business-oriented social networking site used for professional networking. You can waste a lot of time trying to make Linkedin work for you if you don’t have some of the basics sorted. Today we’ll talk about how to promote your individual profile as well as company page on LinkedIn. This is an excellent [...]

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Top 3 Tips for Protecting Your Facebook Page

May 5, 2011

Read this article to learn about the top 3 tips for protecting your Facebook Business page from being shut down or hacked.

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Social Media Crucial in Maintaining a Business Presence after Christchurch Earthquake

March 7, 2011

After the huge earthquake that rocked Christchurch on the 22nd February 2011, businesses are starting to become more aware, of just how crucial communication via Social Media is becoming as a part of their marketing mix.

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2010: The Year Business Logged onto Facebook – Video

January 7, 2011

Education about Social Media was the focus for 2009 but 2010 was definitley the year when businesses really started to embrace Facebook as a promotional tool. Watch this video…

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The Complete Social Media Universe – Version 3.0

December 17, 2010

The Conversation Prism developed by Brain Solis and JESS3 gives you a complete view of the social media universe. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Take note of what Social Media tools you are currently using in your marketing mix and use the Conversation Prism to see what you’re missing!

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