Free Wireless Hotspots for New Zealand

by Kelly on May 30, 2010

Does your destination have a free wireless hotspot?  This is becoming increasingly popular worldwide.  Having wireless hotspots throughout New Zealand would allow tourists to connect with their friends and family worldwide, and these of course are all potential customers to your business.   Most importantly the connection to the prospect is coming from a trusted source- their friends and family, the best form of advertising at a very low cost to the region.  Having wireless hotspots would allow the use of social media marketing to work even better for New Zealand Tourism Businesses.  Lets take a look below where we compare a public toilet with a wireless hotspot…

PUBLIC TOILET

  • Person spends an average of several minutes
  • Approx $10k maintenance per year of public toilet, including the cleaning, toilet paper etc
  • Potential for community interaction is low

INTERNET

  • Person spends an average of 1 hour, while partner may browse the shops.
  • Approx $1k maintenance of Internet for the year.
  • Potential for community interaction with traveler is high.

Source: Dr. Ulrich Speidel, Associate Director for Tourism and IT, NZ Tourism Research Institute AUT University, E Tourism Conference , October 2009

SUMMARY

So if you are looking at ways to keep tourists in your town longer it would make sense to offer free internet, they stay longer, are therefore likely to spend more, have a more rich experience… and this is all cheaper than a public toilet!

So it doesn’t get out of control users could be given a time limit on the internet.

What do you think? Is free wi-fi something you would like to see in cafes or i-sites?

{ 13 comments… read them below or add one }

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2 Kelly November 30, 2010 at 8:47 am

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Cheers!

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11 Anonymous February 6, 2011 at 5:03 pm

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12 Anonymous February 26, 2011 at 8:53 am

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13 Kelly February 28, 2011 at 7:12 am

Thanks, will look into that.

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