Gordon Handy Machinery – Case Study 2013

BACKGROUND

Gordon Handy Machinery needed someone who was able to immerse themselves in the business and gain an in-depth understanding of it from a Marketing perspective. They required the development of a complete Marketing plan, including implementation and management of, until the Gordon Handy Marketing team were in a position to manage this in-house. One of the key issues identified was a staff shortage and part of the plan to remedy this was to develop a YouTube video.

STRATEGY

At a time when finding Service Technicians was proving very challenging, Wildfire proposed that a Career focused video for Gordon Handy be developed.  This was one of the first action points from the Marketing Plan implemented and managed by Wildfire.

A short concise video is so much more appealing to the end user as opposed to having to read paragraphs of text. For Gordon Handy 90 seconds is plenty of time to showcase their company and get their key message across.

RESULTS

The video has been very helpful for generating interest in positions available within the company, as well as building brand awareness. Having been live for only a few months, it already has over 800 views.

“We did not consider it necessary to hire a full time person for this project. Being able to contract the work to Wildfire was very convenient for us, as we could utilise their services as and when we needed them.

Wildfire executed their services in a very professional and timely manner.  They gained a comprehensive understanding of the marketing function for Gordon Handy, from holding Marketing presentations with all our 6 branches.  The final plan was very well thought out, including a practical plan of action going forward.

I am very happy with the service received from Wildfire and would recommend them to others.”

- Bruce McPherson, Chief Operating Officer, Gordon Handy Machinery Ltd

Related Articles

Leave a Comment